About us

Our History

Thank you for visiting us

Natural Field Enterprises Ltd (our import & distribution division) has been established in Auckland since 1989 and is the proud sponsor and main supplier of our sister company E-PACS and its products.

Natural Field (or NFEL) is one of New Zealand's most successful parallel importers of home and global brands, focusing on the parallel importation, wholesale and distribution of everyday products to markets nationwide and to neighbouring countries.

Natural Field & E-PACS sensed the growing demands of alternative foods, including vegetarian food and Asian snacks and drinks in Auckland and the outer regions.

The decision was to create a retail solution that promised a range of vegetarian foods, plus snacks & confectionary, drinks, food ingredients, toiletries and babycare, household & kitchenware, and more.

E-PACS has been established in East Tamaki since 2001. It is the gateway to interact with our immediate shoppers and end users.

So what does "E-PACS" mean?

The "E" is associated with words such as Excellence, Entreprenueral, Extra, Enterprising, Expert, Entertainment (we host food fairs!), and more. "PACS" is an acronym for the family who founded E-PACS and Natural Field.

E-PACS is also the proud sponsor of the E-PACS Lion & Dragon Dance Team. The team continues to travel in and out of Auckland with positive commentaries from their viewers.

Now E-PACS is home to many settlers from Malaysia, Singapore and a growing number of visitors from all ethnic origins and cultural backgrounds. That's because we like to bring some of Asia's tastiest food and a wide range of ingredients that brings that distance from home a little more closer to heart.

We sincerely invite you to visit our shop. 12 Nandina Ave, East Tamaki, Auckland (off Harris Rd & Greenmount Dr, blue building blue gates). We're open 7 days, 9:00am - 5:30pm.